9/22/11

Holy CRAP! - TWLOHA

To Write Love on Her Arms (movement against depression, suicide, self-injury and addiction).
C
-fonts are brightly coloured compared to dark background (allows font to pop out)
-title of campaign/artwork is bolded and larger compared to secondary text of the poetry

R
-text all aligned to the left
-poetry all light blue and titles are white (allows for distinction between the two)
-each piece of writing is block-like (shows organization and helps to differeientiate between text better)

A
-text all aligned to the left (allows the reader to know when the next line starts instead of looking)
-text are block-like (show distinction between two poems)

P
-title is all on the left and poetry is on the right (shows distinction)
-groups poetry into stanzas with enough room to distinct between two different points

Overall:
-its CRAP elements are used effectively
-the poster looks simple, but gets to the point (it is not overwhelming and too busy that viewers don’t even want to bother looking at it)
-different fonts are interesting
-form and layout allows easy distinction between campaign name and poems


TWLOHA

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