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| Tokidoki USB Ad. |
C
-coloured USB vs. black and white background (pulls the attention of the viewer straight to the product)
-the coloured rainbow behind the black and white design creates depth (makes the design look like a border/frame and the product is behind it because the colourful rainbow connects to the USBs)
R
-repetition of the black and white designs is the brand of the company (allows viewers to recognize the brand without the need of text)
-all of the USBs are coloured (even the one held by the black and white grim reaper in the corner)
A
-text from the company and its product is aligned to the left, even though it looks like a centered block (aligned against the mimobot logo)
-USBs in the center are on a relatively the same plane (doesn’t jump from the top of the image to the bottom and around), allowing viewers to see all of the USBs at once, instead of having to shift their gaze to the other ones
P
-the designs of the company surround the actual product (grouped at the edge)
-font is set apart from the designs (no competition between graphics and the essential information regarding the product)
Overall:
-effective use of contrast and colour
-could have given more space to the USBs (the surrounding design kind of ‘suffocates’ and overpowers the product)
-edge is a little too busy
-effective use of proximity to distinguish between the product and company design
Tokidoki USB Ad
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