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| Poster for the campaign, To Write Love On Her Arms (from the Poster Assignment). |
It mainly uses a very simple, but powerful typeface, Arial. The biggest area of writing and contact information/call to action uses just Arial, in a white colour, bolding key phrases. The area below it uses a bolded version of Arial in a light blue/cyan colour. The name of the campaign uses a white coloured Arial Black font (a thicker and bolder version of the bolded Arial).
These fonts are effective because they state the point of the piece and information in an uncluttered way. Although there is a lot to read, the main focus is the name of the campaign; therefore, it is much bolder and it pops out more than the rest of the information. As well, the alignment and placement of the text really helps with the visibility and clarity of the piece. The simplicity of the font and its in-your-face, direct characteristics help to reinforce the importance of the campaign and its urgency. Although, suicide, depression etc. are a complicated issue, the first steps to getting help are not. Therefore, TWLOHA wants to make clear that those steps are simple and not lose its meaning in the intricacy of the font.
Overall, as simple as the typeface is, the poster’s choice is very effective in delivering its message because of their choice of colour, font and placement.
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